"Headercam"

The world's first webcam-powered soccer game in a banner for AT&T's World Cup push on ESPN.com. Words and whatnot by me and art direction by Dominick Baccollo. Creativity pick of the day. Produced by Zoic Studios with AR code wrangling by Zugara. If you'd like to do more than watch the self-congratulatory case study video, go ahead and play "Headercam" for yourself.