GE ECOMAGINATION

"Cliff Diver" This idea had to explain a problem that most consumers don't know they have while explaining a solution, GE's new flight management technology, which they can't buy in stores. Copy, me. Art, Eric Van Skyhawk. Directed by the mighty nordic men of Traktor. Edited by the superb Sherry Margulies at Crew Cuts.

GE APPLIANCES

"Biggest Surprise" 20 or so seconds of shiny kitchen porn and then somebody falling on his butt. Kind of wrote itself. Art by Eric Van Skyhawk, directed by Vico Sharabini and edited by Shappy at Crew Cuts. Starring my favorite stuntman, James Logan.