This one was a fun one. We had a blast creating characters inspired on Microsoft's Remix 3D and crafting a holiday story about inclusion and the power of imagination. So many thanks to Director Roman Coppola (The Directors Bureau) and the insanely talented team at MPC and VFX. Creativity "Pick of the Day."
Peace on 5th | Microsoft
Spreading some harmony with some old friends.
Lots of peeps who know what they were doing helped make this simple idea happen. Like Erich Joiner and the team at Tool, the damn fine editors at RPS, Joel Simon being larger than life as always, and Doug Katsaros conducting the chaos in crazy shirts.
Case study vid
Sh*t Girls Say About Their Hair | Aussie
As a freelance CD at mcgarrybowen, I got the dreaded "viral" brief for Aussie. During research, I came upon the genius web series Shi*t Girls Say by Graydon Sheppard and Kyle Humphrey, and I was like, "Oh, yes, we need to do that." Despite hearing plenty of "There's no WAY client will ever buy this," they did. It got an absurd amount of views when it first launched.
Partners in crime: Matt McGregor-Mento, ECD and Mayumi Tatsuta, CD AD.
Human Race | Nike+
Throwback to my R/GA days on the Nike+ team. The Human Race was the first bigass initiative within the Nike+ experience. A race around the world, with official events in major cities and a virtual run anywhere component within Nike+. A cast of thousands made it all come to life. These boards courtesy of the supremely talented Steve Peck, team design guru at the time.
Print | International New York Times
This was a fun freelance project for The Gray Lady. Create a local feeling campaign to promote the global prospective of the International New York Times for a massive underground station media buy in London. “Because life gets more global every day” was the line I sold. Writing the headlines let me show off some of the hard-earned “Oi, I can speak like a Brit” skills I picked up when I lived and worked in The Smoke.