An ad man with 15+ years of globe-trotting, integrated creative experience, Todd started talking in the 3rd person early in his career. He's passed thru some pretty decent shops, including McCann, R/GA and BBDO in NYC, Arc Worldwide in London, and Jung von Matt in Hamburg. He's worked on brands like Nike, GE, The New York Times, Coca-Cola, Mercedes, Verizon, AT&T and Microsoft. Along the way, he's collected Lions, Clios, Webbys, Addys and Pencils. On the personal side, he's a Dad, cyclist, improviser, wannabe surfer, and ukulele enthusiast.
CD @ McCann, NYC (10.14 to present) Helped build and manage integrated creative department for m:united, the custom-built group dedicated to Microsoft. Integrated lead creative roles across range of MSFT biz, including Windows 10 launch, Surface, Office, Windows 10 PCs, as well as brand work.
Freelance CD @ mr. brown creative, llc (05.13 to 10.14) Integrated lead creative roles in NYC: McCann (Microsoft), BBDO (Visa), mcgarrybowen (Chase), isobar (NetJets). Lead creative roles in Hamburg: Jung von Matt (Jim Beam pitch win) and isobar GmbH (BMW, Sierra Tequila and Blistex).
GCD @ Jung von Matt, Hamburg (08.11 to 05.13) Built and managed a 25-person, integrated creative group from the ground up und auf Deutsch. Pitch wins: Coca-Cola, Philips and Mattel. Also built role as first "auslandler" CD to work across JvM agencies on global work, successfully defending Ricola and presenting the agency's first-ever Super Bowl ads for Mercedes.
VP ACD @ BBDO, NYC (06.08 to 07.11) Creative co-lead on Monster.com and Save the Children. Additional integrated project lead roles on GE and AT&T. Managed multiple teams and massaged many a client relationship. Writer/director credits for NFL/Monster.com campaign webisodes and writer/director/DP credits for stc web documentaries. Awards: Webby, Addy.
ACD @ R/GA, New York (02.04 to 06.08) Creative lead/co-lead on Nike+, Nike Football and Nike Running, driving brand ideas across digital space. Creative lead on Verizon digital branding campaign with writer/director credits on multiple campaign videos. Also team lead roles on Avaya, Lowes and Bank of America. Awards: Cannes Silver Media Lion, Silver Clio, Bronze Pencil, NY Addys (2).
Freelance writer @ AKQA, London (03.03 to 07.03) Nike pitch, Yell.com re-brand, Accenture assist and Orange site updates.
Freelance writer @ Haygarth Partners, London (02.03 to 07.03) Campaign work for Nokia, including Nokia/London Fashion Week & Nokia Surfmasters '03 sites.
Freelance writer @ Oyster Partners, London (10.02 to 07.03) BT campaigns.
Head of Copy @ ARC Worldwide, London (04.01 to 10.02) Developed and directed copy and conceputal process for Alfa Romeo, Fiat, Laughing Cow, McCains, Revels, Tetley and Thresher. Catsan pitch win. Awards: London International Advertising Award, Cannes Cyber Lion shortlist.
Freelance writer @ Exposure Ltd, London (04.01 to 07.01) Conceptual role in youth-oriented event marketing/design agency, working on Virgin Mobile, V Energy Drink and Miramax Films (Scary Movie DVD release).
Copy Director @ Dennis Interactive, NYC (04.00 to 05.01) Established editorial process for 60-person interactive agency. Clients: Disney, Loews Hotels and UMG. Pitch wins: Circuit City and Leading Hotels of the World. Co-managed media relations and directed copy for agency self-promo. Awards: MC ICON platinum & bronze, HOW Interactive Design award, New York Festivals gold.
Communications Director @ NiCE Ltd, NYC (04.97 to 04.00) Developed copy department for 50-person, integrated design firm. Leading creative role on Bath & Body Works, Hertz and Pepsi. Pitch wins: Apple & Eve. Copywriting and copyediting in Spanish for the firm's Madrid office. Awards: New York Festivals gold.
Marketing Coordinator @ Scholastic, Inc, NYC (09.95 to 03.97) Coordinated concept and copy for nationwide marketing campaign to launch "Solares", a bilingual (Spanish) K-6 classroom literacy program. Role also included market research, competitive analysis and managing focus groups.
Teach For America 4th/5th grade Bilingual Teacher @ P.S. 59 in the Bronx (07.93 to 08.95): Teach for America is a highly selective nonprofit organization, which recruits college students to teach in needy areas and advocate for children's causes.
University of Wisconsin, Madison: Graduated May 1993 B.A. x3: English, Spanish, Latin American Studies. Year abroad in Quito, Ecuador. Deans List 1990 to 1993.
School of Visual Arts, NYC: (99 to 01): Continuing ed work in Advertising & Copywriting.
Goethe Institut: (2012) German.
Native English, fluent in Spanish, passable German and better than menu French.